Basil
Fyxed
Client
Fyxed
Client Type
B2B Services
Client Industry
Property Tech
Outputs
Brand Visual Identity OS
Webflow Website OS
Website Design
Studio Support
Team
Diego AlfonsoDeveloper
Florence DelitzschBrand Designer & Creative Director
Daniel StrangfeldProject Lead

About the project

Fyxed had just overhauled their brand to power a new phase of sales and marketing growth, but their website hadn’t caught up. A refreshed identity without a site to match meant the rebrand was sitting in decks and pitch meetings instead of working for them in the market, where leads actually get qualified.

We designed and built a Webflow site that turned the new brand into a live marketing engine. Every page was structured around the specific questions prospects ask during Fyxed’s sales cycle, and the CMS was architected so their marketing team can ship new landing pages, campaigns, and content updates without routing everything through a developer.

We also embedded with their marketing team to produce on-brand digital assets for their campaigns. Instead of leaving them with a static guidelines PDF and hoping for the best, we delivered the creative directly and built the patterns their team now reuses across channels, so every new asset reinforces the brand rather than drifting away from it.

Our project’s end result speaks volumes about BDC’s commitment to delivering not just a product, but an experience that exceeds expectations.

ALEX HUNG · CHIEF OF STAFF · FYXED

Brand Patterns

We wanted to create a pattern system that gives the brand flexibility across different layouts and formats, while maintaining the professionalism expected in the real estate industry.

Inspired directly by the logo and its checkmark, the patterns help bring the entire identity together into one cohesive visual language. They can be used as a whole, as shown below, or cropped, scaled, and zoomed in to create a variety of compositions while keeping the brand instantly recognizable.

Fyxed banners between stone columns: “What Is Fyxed?”
Fyxed billboard: “Fast Capital for Property Managers. Fast. Flexible. Fyxed.”
Fyxed ads: “Fast Capital For Property Managers Who Move Fast.”
Fyxed social posts with APM Help: “Why Property Managers Love On-Time Rent”
Fyxed flyer: “Fast Capital for Property Managers”
Fyxed one-pagers, including “Blue Chip Maintenance Partners with Fyxed”
Fyxed website pages, shown at full length

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The Challenge

The Louisiana Real Estate Commission (LREC) and the Louisiana Real Estate Appraisers Board (LREAB) operated with confusing brands and rigid websites that created friction for licensees, consumers, and internal government staff alike.

The Result

A brand identity system and an ADA-compliant Webflow website for the Louisiana Real Estate Commission, one of two state agencies whose sites span 287 pages.

57%

fewer user questions