BDC understands the founder mentality to just get sh*t done quite frankly.
APM Help needed a brand that property managers could trust, but also a brand that could lead the industry. We helped them build a brand that balanced that tightrope. Not so modern that the brand implies too new and risky. Not just a brand that implies extreme stability and little innovation. A brand that felt innovative, yet celebrated their 5 years of experience and deep expertise in the property management industry.
The APM team wanted to ensure their brand was unique and original. One of the best ways to do that in today's age? Hand drawn illustrations.
Our team helped create a library of over 100 custom hand drawn illustrations for each of their team members, to represent their services, and small elements to use throughout their content.
By hand drawing the first set of these, the team now has a unique reference point for AI to infinitely scale the illustration library while remaining true to the original style.
The Challenge
The Louisiana Real Estate Commission (LREC) and the Louisiana Real Estate Appraisers Board (LREAB) operated with confusing brands and rigid websites that created friction for licensees, consumers, and internal government staff alike.
The Result
Brand identity systems and 287-page ADA-compliant Webflow websites built for two Louisiana state agencies to modernize their digital presence.
57%
fewer user questions
