Basil
AgencyFi
Client
AgencyFi
Client Type
B2B Services
Client Industry
Finance
Outputs
Brand Visual Identity OS
Webflow Website OS
Website Design
Team
Daniel StrangfeldDeveloper & Project Lead
Ivan WillenbergBrand Designer

About the project

The average accounting and financial firm’s website and brand are below average by default. That was not an option for AgencyFi whose niche is serving top tier creative agencies who have an unrelenting focus on their creative craft. The problem was obvious: AgencyFi's old brand looked like every other accounting firm on the internet. Safe fonts, stock imagery, muted blues. Nothing about it said "we understand the creative world." That disconnect was costing them trust at first glance with the exact audience they were built to serve.

We executed a complete Brand Visual Identity System and Webflow Website build designed to close that gap. The brand had to pass a specific test — a creative agency owner needed to land on the site and immediately feel like AgencyFi gets their world, not just their books. We built a visual identity that borrows the energy and craft of the creative industry while still communicating the financial authority AgencyFi's services demand. The Webflow site was architected as a marketing-first system, giving their team the ability to publish and iterate independently with a CMS built for long-term scale.

The result is a brand and digital presence that finally matches the caliber of their client relationships — positioning AgencyFi as the obvious financial partner for agencies that refuse to settle for generic.

Construction grid for the AgencyFi mark
AgencyFi chart and icon library on navy
AgencyFi graphic elements: blurred dots, rising lines and bar steps
AgencyFi photo style: agency owners at work behind frosted glass
AgencyFi business cards in yellow and white
AgencyFi social media posts in navy and yellow
AgencyFi website pages: the home page and FAQ
AgencyFi billboard: “We exist to give agency owners financial clarity.”

Next Case Study

The Challenge

R.D. Barnett PLLC built its practice around veterinary businesses, a client base that runs on care, trust, and a love of animals. But accounting firms tend to look the same — rigid, corporate, and forgettable — and that sameness was the opposite of how this team actually works with its clients.

The Result

A playful brand system and website that make an accounting firm for veterinary practices feel approachable without giving up an ounce of financial authority.

PracticeDen poster: “PracticeDen takes care of your books.”