Basil
Afference
Client
Afference
Client Type
B2B Hardware
Client Industry
AR/VR/MR
Outputs
Brand Visual Identity OS
Webflow Website OS
Pitch Deck
Technical Manuals
Website Design
Studio Support
Team
Daniel StrangfeldBrand Designer & Developer

About the project

Afference had groundbreaking neural interface technology and zero creative infrastructure to back it.

We built everything from scratch, a visual identity system that translated decades of neuroscience research into a brand language commanding enough for investor rooms, a Webflow website engineered as a strategic brand reinforcement tool, and pitch decks that armed their founding team to close deals.

That creative foundation fueled millions of dollars raised across multiple rounds, a CES 2024 Best of Innovation Award in XR Technologies, coverage from publications like TechCrunch, and live public demos on the CES 2025 show floor.

$3.5M

oversubscribed funding round

Time to close
5 weeks

Basil Design Company has been our partner since day 1. Their advice on decisions spanning graphic design, brand development, and web design have propelled our progress as a company at large.

JACOB SEGIL · CO-FOUNDER & CEO · AFFERENCE
Portrait of Jacob Segil, Co-founder & CEO of Afference
Afference logo in white on a blue holographic background
Afference poster in a subway station: “Our mission is to enable the sense of touch for today’s digital world.”
Afference logo on its construction grid
Afference logo on a large screen on a dark stage, with a person in front
Afference icon set: line icons in navy on light blue
Four Afference dot-grid patterns in blues
Line drawings of Afference wearable haptic devices on navy
Afference image style: people reaching toward glowing digital interfaces
Afference Neural Haptics web page on a laptop
Afference website pages, shown at full length
Afference business cards: “Powering the sense of touch in today’s digital world.”
Afference pitch deck slides
Afference website on a phone: “Afference creates artificial touch using neural haptic technology.”

Client Success.

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The Challenge

The average accounting and financial firm’s website and brand are below average by default. That was not an option for AgencyFi whose niche is serving top tier creative agencies who have an unrelenting focus on their creative craft. The problem was obvious: AgencyFi's old brand looked like every other accounting firm on the internet. Safe fonts, stock imagery, muted blues. Nothing about it said "we understand the creative world." That disconnect was costing them trust at first glance with the exact audience they were built to serve.

The Result

An accounting firm for top-tier creative agencies can’t look average. We built AgencyFi a brand and website that proves they get the creative world.