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SEO/AEO Specialist

Type
Project Contract
Location
Remote
Discipline
Strategy

About Basil Design Company

We are a brand design and web development agency creating custom work for companies across a variety of industries. Our team is dedicated to delivering high-quality work, making sure our clients’ business goals are met through exceptional design, branding, and user experience.

High quality client experiences are the most important part of our business. Our clients are our sales team, and our work is our marketing.

About this opportunity

We are looking to find talented SEO/AEO specialists to add to our network of experts or team when client projects require specialized search skills.

You will grow our clients’ organic traffic through search engines, and you will optimize for answer and generative engines too, so our clients get found, cited, and mentioned in AI answers from tools like ChatGPT, Gemini, Perplexity, and Google AI Overviews.

Responsibilities

  1. Research the keywords, questions, and prompts that clients’ buyers use in search engines and AI assistants.
  2. Perform comprehensive SEO and AEO audits, then develop actionable strategies.
  3. Lead on-page and off-page optimization, including link building and site architecture.
  4. Structure content and schema so answer and generative engines can understand, quote, and cite it.
  5. Grow the brand mentions and third-party sources that AI answers draw on.
  6. Track rankings, AI citations, and brand mentions, then report on what moved.
  7. Collaborate with web developers and designers to implement search strategies.

Requirements

Personal Skills · Required

  • Efficient, reliable, and honest communicator.
  • A commitment to always doing the right thing.
  • Ambitious to improve both as a strategist and as a person.
  • A team player with a high attention to detail.
  • Highly organized with finalized work.

SEO Skills · Required

  • In-depth knowledge of SEO principles and best practices (4+ years).
  • Experience with keyword research, on-page and off-page optimization, and link-building strategies.
  • Ability to perform comprehensive SEO audits and develop actionable strategies.
  • Proficiency with SEO tools such as Google Analytics, Google Search Console, Ahrefs, SEMrush, and Moz.
  • Experience with technical SEO, including website speed optimization, mobile optimization, and site architecture.
  • Strong understanding of how search engines work and the latest algorithm updates.

AEO & GEO Skills · Required

  • Working knowledge of answer engine optimization (AEO) and generative engine optimization (GEO).
  • Strong understanding of how AI assistants find, summarize, and cite sources.
  • Experience structuring content and schema so it appears in AI answers.
  • Ability to measure citations and brand mentions in AI answers.

Software Skills · Required

  • Expert in Google Analytics (3+ years of experience).
  • Proficient in Google Search Console (3+ years of experience).
  • Experience with content management systems.
  • Experience communicating in Slack.
  • Experience working in Google Drive.

Nice to Have

  • Experience with programmatic SEO.
  • Familiarity with content marketing and its role in SEO and AEO.
  • Experience with Notion, Miro, and Loom.

How to apply

Want clients found in search and in AI answers? We would love to hear from you.

Apply to BDC (opens in a new tab)