Yield

Logo Design

During our brainstorming sessions, we concluded that the logo needed to capture Yield’s dual nature: strategic thinking that drives measurable financial outcomes.

Built around interconnected arrows, the symbol represents momentum, collaboration, and the continuous exchange of value, ultimately reflecting the returns generated for clients.

Brand Elements

We developed three distinctive brand elements that support the Yield identity, providing a strong visual system that complements the logo and strengthens brand recognition across applications.

1. Custom Pattern Brand Elements

The pattern is built from simple geometric forms derived from the logo icon. By repeating and combining these elements, it creates different patterns that can be adapted into different formats.

2. Logo Scaling Brand Elements

Enlarging the logo in different ways = gives the idea that the brand is scalable, this can be scaled in 2 ways:

1. Scaling the logo so that it goes out of the frame, creates visual impact, shows boldness.
2. Scaling the logo so that the full mark remains visible within the frame creates a clean, balanced layout.

3. Simplified Shape Brand Elements

We broke down the logo to create a simple shape based on its curves and angles, which we now use as a flexible design element across all brand materials.

Website Design & Webflow Development

Yield needed a site that didn't scream "old-fashioned accountant" and a website that they would be able to manage on their own. We designed their site to resonate with their target audience, fast moving startups that have a hefty respect for well designed services and products.

By building the website in Webflow, they got a top-notch CMS, integrated accessibility features, and ever-advancing AI features to help them update the site easily.