Farmblox

Patterns

A series of modular patterns were developed to enrich the brand’s visual identity system across the brand. Each pattern was designed to work independently while maintaining a cohesive visual language. These patterns have been implemented throughout the website, booklets, digital campaigns, and large-scale event materials, including booths and backdrops.

As the brand evolved, Farmblox approached us to develop a new graphic system that felt less technology-driven and more connected to the agricultural world.

Inspired by an aerial view of farmland, we created a set of patterns composed of individual fields, each filled with a unique patterns representing different crops. The result is a more organic visual language that reinforces Farmblox’s connection to the land while maintaining the flexibility of the original system.

AI Illustration Workflow

As the booklet illustrations became more detailed and the capabilities of AI continued to advance, we began incorporating AI into our workflow as a tool to streamline the illustration process.

We first established a visual style by creating a core set of illustrations. From there, we provided the AI with reference artwork, usage guidelines, and images of the specific components we wanted illustrated. This allowed us to generate new illustrations that remained consistent with the established style while significantly accelerating production.

Although each illustration still required refinements and final adjustments in Illustrator, this approach cut the illustration production time in half.

Website Design & Development

Even though Farmblox produces hardware, it doesn’t mean they don’t want to be able to move at a rapid rate.

We helped architect a brand new Webflow website for them that supported easy to update CMS collections for their library of products, new marketing landing pages, blogs, and much more. Their CMS helps their marketing team operate near autonomously even a year later to spin up new product marketing initiatives on their website.